About Maaii
Water is always moving, shaping, nourishing, and bringing life wherever it flows. It moves through nature, through us, and even through every strand of our hair. Just like water, hair needs care that adapts, restores, and supports its natural state rather than working against it.
In Arabic, Maaii means water. Just as water shapes the world around it, hair is shaped by the care it receives, transforming with the right balance of nourishment and strength.
Maaii was created with this philosophy in mind by our founder, Sarah, whose passion for hair care runs deep. She believes that truly healthy hair comes from working in harmony with its natural texture, needs, and movement.
That’s why every Maaii formula is designed to restore, strengthen and enhance from within, bringing hair back to its healthiest, most vibrant state. Inspired by the purity and power of water, Maaii gives your hair what it truly needs: hydration, strength, and effortless beauty, in perfect balance.
Cruelty Free
Maaii is always cruelty-free. Because beauty should never come at the cost of harming animals.
We believe in kindness, always creating products with integrity, compassion, and a deep respect for every living being.
One product at a time
We focus on creating one product at a time, ensuring that every formula is carefully developed and perfected before it ever reaches you.
We believe that hair care should be intentional, not rushed. It may take time, but the result is a formula that’s truly unique, worth the wait, and made with care, patience, and expertise.
A Soft-Touch Experience
Our packaging was designed with a unique soft-touch finish, inspired by the delicate, velvety texture of a rose petal. Both the outer box and the product itself have this smooth, almost silky feel, making them just as pleasant to touch as they are to use.
Our Fragrance
A breeze of Neroli
Our premium fragrance, ‘A breeze of neroli’, has been carefully selected and created by our founder Sarah Angius. The fragrance is inspired by the smell of the garden that Sarah spent most of her childhood in. The joy of playing under the Neroli trees in full bloom in her grandmother’s garden. The morning sun touching the flowers on her nightstand. Nature showing its soothing balsams after a summer rain. A soft breeze wrapping her memories in soft powders and pastel textures.
“Creating my own fragrance from the very beginning was so important to me because I wanted every Maaii product to be a full experience, from the moment you open it to the final touch in your hair. This isn’t just any scent; it’s a perfume made only for Maaii products, making them truly unique. The fragrance isn’t just an extra detail, it’s part of the journey, making each use feel special and leaving your hair wrapped in a beautiful, unforgettable scent.”
Top Notes
Orange Blossom, Mandarin, Pear
Heart Notes
Apricot, Peony, Lily of the Valley, Talcum Powder
Base Notes
Dates, Incense, Tonka Bean, Sandalwood, Musk
A word from Sarah
Growing up, I struggled to understand what my hair truly needed. I felt lost, caught between a lack of knowledge and an unrealistic idea of what beautiful hair should look like. No matter what I did, my hair never seemed to measure up.At least, that’s what I thought.
Everything changed when I graduated from the Hair Academy in 2010. I finally understood hair, how it behaves, what it needs, and how the right care can transform it. It was a relief to realize that the challenges I had faced for years weren’t unsolvable. They weren’t flaws. They were simply a lack of the right knowledge and products.
As I built my career as a hairstylist I saw how many women struggled with the same uncertainty. The beauty industry is overflowing with products, yet so many women still feel confused about what’s right for their hair. Too many choices and not enough guidance.
That’s why Maaii was created. My team and I wanted to simplify hair care, to strip away the overwhelm and bring it back to the essentials. We designed a collection of must-have products that truly work, no guesswork, no frustration, just the best possible care for your hair.
Maaii is made with love, passion, and a deep belief that every woman deserves to feel confident in her own hair. I hope you love it as much as I do, and I can’t wait to hear how it transforms your hair journey.